I'm the CMO of Cadence (NASDAQ: CDNS). Ever wondered what goes through the mind of a Silicon Valley chief marketing guy? This blog is my up-close and personal bird's eye view into all things I find interesting, relevant, amusing, inspiring, humorous, or challenging enough to write about.
Yesterday, Cadence called to action the entire EDA industry. Seriously…WTH does calling to action an entire industry even mean in the year 2010? Let me spell it out as it relates to the EDA market. It means, a disruptive shift is happening with our customers’ customers. And as a result, our customers, the semiconductor companies, [...]
Filed under: Cool, EDA360, Just My Opinion, eda | Tagged: cadence, CDNS, eda, EDA360, electronic design automation, johnb, johnbruggeman | Comments Off
Health care reform. Could the topic even be avoided the last month or so? While the whole country seemed obsessed with various aspects of health care reform and deadlocked in bitter debate, my short attention span became bored somewhere around angry calls to senators’ message lines and repetitive news highlights covering multi-city tea parties. Underneath [...]
Filed under: General, Just My Opinion, eda | Tagged: cadence, cadence cmo, CDNS, eda, electronic design automation, enterprise software, johnb, johnbruggeman | Comments Off
I am a software guy. I admit, sometimes it can cloud my judgment but in this case – not an issue. If you think about it, it’s really obvious. Mark my words … the next significant software evolution will not come from the Apples, Googles or Oracles of the world – Microsoft, in my opinion, [...]
Filed under: Just My Opinion, eda | Tagged: cadence, CDNS, eda, johnb, johnbruggeman | Comments Off
Last week, New York Times technology reporter, Steve Lohr, wrote about a Booz&Company annual survey of the 1,000 largest corporate spenders on research and development. In an economic environment laced with cost cutting measures across capital investments, marketing and payroll, the obvious premise for a survey on this topic would be that R&D spending would [...]
Filed under: Uncategorized | Tagged: cadence, CDNS, eda, johnbruggeman | Comments Off
Day 10 in my new CMO gig at Cadence… After 100s of meetings, I have 1000s of thoughts relating to my new favorite obsession — EDA. Market dynamics, ecosystem, competitive landscape, conventional wisdom, business models, growth segments, product direction, pricing and packaging — the list of challenges goes on and on. But the one observation [...]
Filed under: Just My Opinion, eda | Tagged: cadence, cadence cmo, CDNS, eda, electronic design automation, enterprise software, john bruggeman, johnb, johnbruggeman, marketing | Comments Off
