I'm the CMO of Cadence (NASDAQ: CDNS). Ever wondered what goes through the mind of a Silicon Valley chief marketing guy? This blog is my up-close and personal bird's eye view into all things I find interesting, relevant, amusing, inspiring, humorous, or challenging enough to write about.
Last week, New York Times technology reporter, Steve Lohr, wrote about a Booz&Company annual survey of the 1,000 largest corporate spenders on research and development. In an economic environment laced with cost cutting measures across capital investments, marketing and payroll, the obvious premise for a survey on this topic would be that R&D spending would [...]
Filed under: Uncategorized | Tagged: cadence, CDNS, eda, johnbruggeman | Comments Off
Day 10 in my new CMO gig at Cadence…
After 100s of meetings, I have 1000s of thoughts relating to my new favorite obsession — EDA. Market dynamics, ecosystem, competitive landscape, conventional wisdom, business models, growth segments, product direction, pricing and packaging — the list of challenges goes on and on.
But the one observation – beyond [...]
Filed under: Just My Opinion, eda | Tagged: cadence, cadence cmo, CDNS, eda, electronic design automation, enterprise software, john bruggeman, johnb, johnbruggeman, marketing | Comments Off
